HomeNews & PressPersonalized Medicine Lowers Patient Health Care Costs Personalized Medicine Lowers Patient Health Care Costs April 28, 2015News & Press MASON — You don’t have to look further than inside Mason’s community center to find something revolutionizing medicine. Assurex Health, founded in 2006 and now with over 300 employees, is using genetic testing to create personalized medicine in mental health care, or “precision medicine,” as Craig Lewis, senior vice president, chief marketing and strategy officer, calls it. “We’re right at the beginnings of something really important; we’re just hitting the tip of the iceberg (in personalized medicine),” said Dr. John Hawkins, practicing psychiatrist and chief medical officer at Lindner Center of HOPE in Mason, an early adopter of the genetic test. The testing determines which medicines a person will best respond to, resulting in improved health outcomes and cost savings to the patient and health care system. What first started as about six guys working in a garage years ago has now grown to testing over 150,000 patients nationally — including 68,000 in 2014 alone, Lewis said. “We’re on this sudden surge,” Lewis said. “The whole space of mental health is an unmet need.” The Journal-News previously reported the company is building a new, $15 million, 60,000-square-foot headquarters in Mason. The test, known as GeneSight, analyzes eight genes of a person’s DNA from a simple check swab to determine what that individual’s likely response and exposure level, or rate of metabolism, will be to 38 different anti-depressants and anti-psychotics. The genomic testing technology — which originated at the Mayo Clinic and Cincinnati Children’s Hospital Medical Center — is exclusively licensed and patented by Assurex Health. Those medications — used to treat depression, bipolar disorder, anxiety and schizophrenia among others — are then ranked in categories of green (for best response), down to yellow and red (for least effective). Those easy-to-read results are used by the physician or provider to aid in their prescribing decisions. “There are so many products and not all work,” Lewis said. “Genetic testing is becoming much more popular. If you can personalize it, you’re more likely to get a response (from the patient).” In fact, Assurex Health has completed five clinical studies that evidence the improved health outcomes and cost savings to the health care system. Another 10 clinical trials are in progress. Studies found the GeneSight test doubles a patient’s chance the chosen medications will work, said Bryan Dechairo, senior vice president, medical affairs and clinical development at Assurex Health. Clinical trials also revealed patients that had been using a medication categorized as “red” by the genetic test had three times the medical absences from work; 69 percent more health care visits; four times the number of disability claims; and spent $5,188 more per year on health costs, according to Dechairo. Lewis said the studies also found that 30 percent of the time, patients had been prescribed “red” medications. “We’re trying to remove that trial and error,” Lewis said. Hawkins said the Lindner Center, a mental health and addiction hospital, first participated in market testing for Assurex Health by trying the test free for 100 patients to see how clinicians liked it. Five years later, “we’ve used the product hundreds of times, purely driven by the benefit clinicians see,” Hawkins said. Currently, Lindner Center of HOPE orders the tests for mental health patients with either a lack of response to their previous or present medications or a lack of tolerability, or side effects. “Then we can give the patient an explanation and it guides us to change medications,” Hawkins said. Hawkins said the GeneSight results are an “additive” to the treatment phase, along with first an accurate diagnosis and family history. “It’s rapidly becoming a critical part of the assessment of folks,” Hawkins said. There are over 10,000 providers nationally, including physicians, nurse practitioners and physician’s assistants, that order the GeneSight test for patients. The GeneSight test is now covered under Medicare and the Veterans Affairs. “Psychiatrists have never had a test like this,” Dechairo said. Patient testimonies, shared with Assurex Health and physicians like Hawkins, have included those who struggled through multiple medications, psychiatrists and hospitalizations before seeing positive outcomes. Hawkins said he’s had patients close to giving up on treatment due to “frustrations” when medicines didn’t work. “I can’t emphasis enough the value this test has brought to people who’ve struggled,” Hawkins said. “It’s a saving grace.” Lewis said for now, Assurex Health remains solely focused in mental and behavioral health. GeneSight also analyzes a person’s response to 22 analgesics, or opioid and non-opioid pain pills, and eight ADHD medications. “Pharmaceutical products don’t work in the same in everyone,” Lewis said. “Personalized medicine is the pathway of the future.” How it works The DNA test results are turned around in 36 hours to a secure Web portal. The lab in Mason tests patients from all states, with an original emphasis on Ohio, Florida, California and New York. When a patient sample arrives at the laboratory, it first goes through quality control steps, including removing personal information and assigning a unique identifier to each sample, said Sandra Gunselman, vice president, laboratory operations. Up to 500 samples a day are then analyzed in shifts running 7 a.m. to 11 p.m., Gunselman said. Four robotic DNA extractors are used to extract DNA from the cotton swabs at a rate of 96 samples every 30 minutes, per machine. Gunselman said prior to the robotic machines, this was done by hand at a rate of 12 samples per day. “It’s automation that’s really changed clinical work,” Gunselman said. The samples then go through a polymerase chain reaction — a technique that takes one small human sample of DNA and amplifies it into 2 million copies for testing. The eight genes tested yield up to 20,000 different genetic combinations. ASSUREX HEALTH’S CLINICAL STUDIES: BY THE NUMBERS 50 percent of patients with depression don’t respond to first treatment 30 percent of patients stop treatment due to intolerable side effects Doubles a patient’s odds of responding to treatment 70 percent or higher reduction in depressive symptoms $2,500 reduction in annual health care costs 14 percent lifetime prevalence of major depressive disorder in those 13 and older Source: https://www.journal-news.com/news/personalized-medicine-lowers-patient-health-care-costs/xk6eQe547FALxaX48eBMLL/ Patient Rooting for Mental Health Heroes at the 2026 Winter Olympics The Winter Olympics has brought us unforgettable moments—Miracle on Ice, Torvill and Dean’s Bolero, the Jamaican bobsled team. They also showed heartbreak: cras... Read more Healthcare Provider PRIME Care Time-to-Event Analysis In 2022, the United States Department of Veterans Affairs (VA) undertook the Precision Medicine in Mental Health Care, or PRIME Care study, the largest phar... Read more Patient Healthcare Provider The GeneSight® Test: Announces New Updates As part of our ongoing commitment to ensuring that our tests evolve with the latest scientific research and clinical needs, we’ve updated the GeneSight Test. Th... Read more Patient Is “Anxiety” on Your Playlist? “Anxiety, keep on tryin' me I feel it quietly, tryna silence me, yeah Anxiety, shake it off of me Somebody's watchin' me, it's my anxiety, yeah (Brrah) …And... Read more Patient Break the resolution cycle: How simple solutions can transform 2026 Like every year, many of us make New Year’s resolutions and try to stick to them, but broad, all-or-nothing changes often set us up for failure and can make... Read more Patient Antidepressant Fatigue in Seniors: A Caregiver’s Guide to Reducing Daytime Sleepiness Without Losing Symptom Control You’re spending time with the older adult in your care who also happens to have clinical depression. You’re keeping tabs on how well they’re doing and wheth... Read more Patient Empowering Senior Patient Care with Pharmacogenomics: Insights from the GeneSight Engage Webinar The most recent GeneSight Engage webinar explored how pharmacogenomic testing, particularly the GeneSight® test, is transforming the landscape of mental health ... Read more Patient BIPOC (formerly Minority) Mental Health Month: Breaking Stigma, Building Trust Despite many efforts to stem it, stigma around mental health still exists, particularly in BIPOC (Black, Indigenous, and People of Color) communities. July mark... Read more Patient Long-Term Effects of Antidepressants: What Research Shows Anyone who’s ever taken antidepressants for an extended period of time has probably wondered whether they’ll experience long-term effects: After years ... Read more Patient Have a Mindful Summer: Take a Breather with These Simple Exercises Summer is a great time to kick back and relax—if you can find the time. Managing the hustle and bustle of kids off school, planning for fun summer activities an... Read more Learn more Learn more about GeneSight How to talk to your provider View our clinical studies
Patient Rooting for Mental Health Heroes at the 2026 Winter Olympics The Winter Olympics has brought us unforgettable moments—Miracle on Ice, Torvill and Dean’s Bolero, the Jamaican bobsled team. They also showed heartbreak: cras... Read more
Healthcare Provider PRIME Care Time-to-Event Analysis In 2022, the United States Department of Veterans Affairs (VA) undertook the Precision Medicine in Mental Health Care, or PRIME Care study, the largest phar... Read more
Patient Healthcare Provider The GeneSight® Test: Announces New Updates As part of our ongoing commitment to ensuring that our tests evolve with the latest scientific research and clinical needs, we’ve updated the GeneSight Test. Th... Read more
Patient Is “Anxiety” on Your Playlist? “Anxiety, keep on tryin' me I feel it quietly, tryna silence me, yeah Anxiety, shake it off of me Somebody's watchin' me, it's my anxiety, yeah (Brrah) …And... Read more
Patient Break the resolution cycle: How simple solutions can transform 2026 Like every year, many of us make New Year’s resolutions and try to stick to them, but broad, all-or-nothing changes often set us up for failure and can make... Read more
Patient Antidepressant Fatigue in Seniors: A Caregiver’s Guide to Reducing Daytime Sleepiness Without Losing Symptom Control You’re spending time with the older adult in your care who also happens to have clinical depression. You’re keeping tabs on how well they’re doing and wheth... Read more
Patient Empowering Senior Patient Care with Pharmacogenomics: Insights from the GeneSight Engage Webinar The most recent GeneSight Engage webinar explored how pharmacogenomic testing, particularly the GeneSight® test, is transforming the landscape of mental health ... Read more
Patient BIPOC (formerly Minority) Mental Health Month: Breaking Stigma, Building Trust Despite many efforts to stem it, stigma around mental health still exists, particularly in BIPOC (Black, Indigenous, and People of Color) communities. July mark... Read more
Patient Long-Term Effects of Antidepressants: What Research Shows Anyone who’s ever taken antidepressants for an extended period of time has probably wondered whether they’ll experience long-term effects: After years ... Read more
Patient Have a Mindful Summer: Take a Breather with These Simple Exercises Summer is a great time to kick back and relax—if you can find the time. Managing the hustle and bustle of kids off school, planning for fun summer activities an... Read more