QoQ GOALS SUMMARY:
Overall Leads saw a 32% growth:
- Q1 2019: 21, 424 leads
- Q2 2019: 28,363 leads
All Channel Sessions:
- Q1 2019: 369,985 sessions
- Q2 2019: 554,777 sessions
- 50% growth in all channel sessions QoQ
PAID SEARCH RESULTS
Q1 2019: 9,379 Conversions, $23.22 Cost per Acquisition
Q2 2019: 15,159 Conversions, $29.36 Cost per Acquisition
61% growth in conversions and 26% growth in cost per acquisition
PAID SOCIAL RESULTS
Increased investment in Q2 2019 yielded an increase in leads from 6,326 in Q1 2019 to 14,788 in Q2 2019 — a 135% growth while incurring a 12% increase in CPL from $12.19 to $13.73.
A main focus on the last 3 quarters have been on page 1 rankings by targeting important, qualified keywords. Efforts in this area have been rewarded by growth in that area:
62% INCREASE in ranking keywords – 279 Search Engine Page 1 rankings in Q1 2019 INCREASED to 451 Page 1 rankings in Q2 2019
44% INCREASE in new users (30,000 users)
35% INCREASE in organic sessions quarter over quarter
18% INCREASE in total organic keywords
We expect to see positive residual effects from this throughout the remainder of FY19.
EMAIL MARKETING RESULTS
29,174 new email subscribers in Q2 2019.
Total Subscribers continued to grow from 198,171 in Q1 2019 to 227,345 in Q2 2019 — 15% growth and 90% YoY growth from Q2 FY18.
We continue to keep a balanced frequency with both our Professional and Consumer audiences through email – along with updates for our Field team. This will be a primary area of focus for us in Neuroscience during Q3 and Q4 as we know we can do a better job of leveraging email nurture campaigns to drive stronger HCP ordering behavior by engaging them at the right moments.
What to Expect in Q3 FY19:
NEW Clinical Studies Pages
UPDATE of Clinical Studies content block on For Clinicians Page
NEW Clinical White Papers for Clinicians page
NEW Genetic Insights for Product page
UPDATE News & Press Releases page and link placed in footer
UPDATE of Media Page content – Media landing page will be removed and top nav link replaced by the Blog
NEW Report Landing Page
UPDATE Report Content Block on Product Page
ADD Copy of Report Content Block to FOR CLINICIANS Page